Phase 178 ยท Authority, benchmarks, and playbooks layer

Lead Capture Scorecard

A scorecard for measuring whether a business captures, responds to, and routes new lead intent effectively.

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lead_capture_score

Score lead sources, response time, after-hours coverage, routing, and owner visibility.

response time

How quickly does a real next step happen after form, call, text, or email intent?

missed intent

How often do calls, voicemails, texts, forms, or DMs go unseen?

Owner action

Install missed-call recovery, web intake, owner alerts, and lead dashboard first.

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