Problem
inactive customers
Phase 174 ยท Authority, benchmarks, and playbooks layer
Customer Reactivation Playbook
Customer Reactivation Playbook for service businesses implementing AI operations safely.
Manual process
Staff remembers, checks inboxes, calls back manually, and updates spreadsheets later.
AI-assisted process
win-back campaign and segmented follow-up
Implementation checklist
Define trigger, owner, data needed, escalation, dashboard field, and monthly metric.
Metrics to track
inactive customers contacted, replies, booked work
Common mistakes
blasting everyone with the same message
Recommended first version
Start simple: capture, route, alert, follow up, and report before adding complex AI behavior.